Digital Marketing
Understand the full digital marketing ecosystem — how channels work together, how the customer journey maps to touchpoints, and how to build a unified marketing strategy. Learn the key metrics every marketer must know: CPM, CPC, CTR, CPA, ROAS, LTV, and CAC.
Master the three pillars of SEO — on-page, off-page, and technical. Learn keyword research with Ahrefs and SEMrush, content optimisation, internal linking, Core Web Vitals, schema markup, and link building strategies that work in 2025.
Build and manage Google Ads campaigns from scratch. Learn campaign structure, match types, Quality Score optimisation, bidding strategies (Target CPA, Target ROAS, Maximize Conversions), ad copywriting, and conversion tracking with Google Tag Manager.
Run profitable Meta ad campaigns across Facebook and Instagram. Learn the Meta Ads Manager interface, campaign objectives, audience targeting (custom audiences, lookalikes, interest targeting), creative best practices, A/B testing, and the Meta Pixel for conversion tracking.
Build and grow brand presence across Instagram, LinkedIn, YouTube, and X (Twitter). Learn content planning, community management, platform algorithms, influencer marketing, creator collaboration, and how to use scheduling tools like Buffer and Hootsuite effectively.
Write copy that converts — for landing pages, ads, emails, blog posts, and social media. Learn the AIDA and PAS frameworks, brand voice development, content calendars, long-form SEO content, and how to use AI tools (ChatGPT, Claude) to scale content production without losing quality.
Build automated email journeys that nurture leads and drive conversions. Learn list building strategies, segmentation, drip campaigns, welcome sequences, cart abandonment flows, and deliverability best practices using Mailchimp, Klaviyo, and HubSpot.
Set up and master Google Analytics 4 (GA4). Learn event tracking, conversion goals, funnel analysis, audience segments, and attribution modelling. Connect GA4 to Google Ads and Looker Studio to build automated client-ready performance dashboards.
Turn more visitors into customers without increasing ad spend. Learn landing page design principles, heatmap analysis with Hotjar, A/B testing with Google Optimize, form optimisation, and building high-converting funnels using tools like Unbounce and Webflow.
Grow a YouTube channel and leverage video across platforms. Learn YouTube SEO, thumbnail and title optimisation, video scripts, YouTube Ads (skippable, bumper, in-feed), and how to repurpose long-form video into short-form content for Instagram Reels and YouTube Shorts.
Apply digital marketing to real e-commerce growth. Learn D2C brand strategy, product listing optimisation on Amazon and Flipkart, Google Shopping, Meta product catalogue ads, loyalty programmes, and how to build a full-funnel acquisition and retention strategy for an online store.
Build and present a complete digital marketing strategy for a real or simulated brand — including SEO audit, Google Ads and Meta Ads campaigns (with live spend), a GA4 dashboard, email automation sequence, and a 90-day growth plan. Instructors review and help you package this as a portfolio case study for job applications or freelance pitches.
No prior experience is required. We start from digital marketing fundamentals and build up progressively through every channel. If you can use a computer and are willing to put in the effort, this course will take you all the way to running live Google Ads and Meta campaigns with real results to show.
Just a modern computer with internet access and a Google account. We guide you through setting up Google Ads, Meta Business Manager, Google Analytics 4, Google Search Console, Mailchimp, and Ahrefs (free trial) in the first module. Most tools have free tiers — no paid subscriptions are required to complete the course.
Yes. Professional plan students receive resume reviews, LinkedIn profile optimisation, mock interview sessions (including case study rounds and channel-specific questions), and referrals to our network of 120+ hiring partner companies — including D2C brands, performance agencies, and growth-stage startups across India.
We offer both formats:
Yes — we offer a full 14-day money-back guarantee, no questions asked. If you're not satisfied with the course quality, simply reach out within 14 days of purchase for a complete refund.
